Today: Jul 07 , 2020

Goodbye & Thanks to All

16 May 2020  

It’s time for me to sign off the eNews sites. That doesn't mean I’m signing out…

Over the last 13 years, we’ve tried to stay relevant, on top of tech and grounded in honesty and integrity. We’ve attempted to be as balanced as possible, and we’ve lived by a few principles:

  • We don’t want to be like a vacuum, running around looking for nothing but dirt.
  • We’re not willing to be the National Enquirer of Prescott.
  • Good news is awesome! We’ll look for that.
  • ‘Bad' news is important. We’ll cover it as thoroughly as possible, we’ll check every fact we can dig up, we’ll let people speak for themselves.
  • We’re not unbiased - nobody, and no publication, is. We just strive to be very truthful.
  • Everybody has a story.

Along the way, we’ve learned a lot:

  • There are only so many hours in a day.
  • Relationships are valuable and important.
  • Not everyone will agree with you all the time.
  • Nobody will agree with you ALL the time!
  • There’s always more than one side to a story.
  • Do the right thing.

When we started, we were the only media in town that insisted on an image with every story. We pioneered the live updates of Prescott Council meetings. We were the first to run videos on our site. We’d show galleries with over 200 pics of high school football games despite the scorn of local reporters. But, Grandmas loved it!

We’ve published nearly 73,000 articles on our four sites in that period of time. We’ve had over 42K people listen to our podcasts. We’ve had 388,374 views of our videos on YouTube. Over 16,000 people liked our Facebook pages.

We've posted about 1,260 videos on Facebook since 2017, here are some stats:

  • 530,900 minutes of video watched
  • The most watched video: Eviation Fire
  • The top five videos have over 10K minutes viewed each
  • We’ve published parades, rodeos, horse races, interviews, fair stories, in-house chats and on-site segments.
  • We’ve always pushed the edge of technology. Not always perfectly – aarrrggghhh! – technology is great until it isn’t. But, as I heard someone say recently, “Better done than none!"

I think we were the first media in town to livestream, but I’m not positive. We broke rules, we crashed through barriers and we changed the scene of online news in Prescott and even the state. We were frequently copied by other media - it was something we chuckled about privately. I’m proud of that.

Through it all, we maintained our integrity and I’m even more proud of that.

During that 13 years, I’ve personally met three governors, three Senators, the AZ Speaker of the House, two Senate Presidents, the AZ Secretary of State, several Congressmen, and other dignitaries. (We even had one Congressional candidate steal our video. She lost that election.) We quickly advanced to a first name basis in many of the cases.

I’ve met a mom, who was burying her only son. I’ve wept as 19 firefighters were killed. I’ve laughed and cheered with our local mayors, city managers and elected officials. We broke stories before anyone else in the community or state. We’ve been featured on every news network, and I even did a (pretty awful) guest appearance on Geraldo.

I”ve been privileged to have real conversations with real people - some who work in the public light, some who simply go to work and feed their families. People are fascinating to me, so I love talking with them. I’m not so excited about huge groups of people at once, but one on one? That’s awesome!

Prescott eNews in 2007, the first year we started.

From the start, we’ve had people that came along to help and joined our team, even if only for a season. Many volunteered their efforts, because they believed in what we were doing, and they had faith in me. Often they went on to do other things, and we’ve always been supportive of their efforts. For example, Helen Stephenson went from working for us to creating the highly successful Prescott Film Festival. Helen and her husband, Don, encouraged us to make eNews a full-time effort. I just cannot express my appreciation enough to all the people who stood by my side and helped make Prescott eNews and the other sites what they are today.

We’ve had advertisers that believed in us before anyone else did. I think our first advertiser was Ken Lain at Watters Garden Center - he certainly has been our longest. Bless his heart! We always made it a point to work harder for our sponsors than any other media in town - these were our partners. Using my background in technology, I knew how to maximize online presentation, and always looked for fresh new ways to help those that helped us.

To everyone who has supported us over the last 13 years, I say a humble thank you. I truly could not have done it without the enormous uplifting of our community. I also must credit my family for an enormous amount of patience, unlimited willingness to help and understanding that is beyond all comprehension.

My husband has been a rock of support this entire time. Seven of our eight children graduated from high school in the last 13 years. One son served in the military. They’ve all gone to college and paid for it themselves. Some are still students, some have graduated, some have their Masters and high level of certifications. We now have six grandchildren! We love them all and are so very proud of them!

Now it’s time for new adventures. David Stringer has purchased my shares in the company from me. He will surely have new ideas and directions to explore. His editor is Anita Cohen, who will be assisting him. I urge you to give them a chance. If you have thoughts, suggestions, questions, email them at

To the Lord, who strengthened and sustained me and surely guided my every footstep, I am in awe of His grace and wisdom.

As for me? Well, I’ll be here in Prescott. I’m full of ideas and churning with plans. Stay tuned! New things are coming. I’m excited!

If you would like to reach out to me, you can do so at

In the short term, my husband and I have purchased a DJI Drone.

So, this weekend?

We're going to learn to fly!

"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future… You will seek me and find me when you seek me with all your heart.” Jeremiah 29: 11,13
Lynne LaMaster

Lynne LaMaster is the Founder of the eNewsAZ Network of websites. She will be leaving for new adventures on May 15, 2020.